Media Game Changers! That's how we roll...

The Smartest Event of the Year was today and it marked the release of The Annual 2011/2012, a collection of anything and anyone involved in branding, marketing and advertising.

The latest edition is an impressive 2kg (we even tried a couple of bicep curls with it)

Not only was The Annual an impressive weight, it also held some gems - like naming 7 Dffrnt Knds of Smke Media Game Changers!

Says The Annual:

"In days gone past some would have referred to this as a creative hot shop, an idealistic bunch of dreamers with a couple of good ideas wanting to make a difference. While all of this is true, this actually is applying sound creative and strategic solutions for brands wanting to use the mobile space imaginatively and effectively. We were particularly impressed with a clever interactive gaming concept the agency developed for a leading fast food brand that pitted users against a sportsman with a prize as an incentive."

Pretty amazing stuff! But that's how we roll...